Wander

Not an OTA: What Makes Wander Branded Different

Joa Pascal profile pictureJoa PascalJan 15, 2025

Let’s clear the air right off the bat: Wander Branded is not another OTA (online travel agency). We’re not here to toss your property into a sea of listings, cross our fingers, and hope someone clicks "book." Nope. We’re here to redefine what it means to partner with a luxury property management platform. 

So buckle up, because we’re about to get real.

1. Wander Branded = A True Partnership

Think of us as your property’s hype team, financial advisor, and concierge—all rolled into one. Unlike OTAs that hand you a "good luck" pat on the back after you hit "publish," Wander sticks around. We work with you and for you, always striving to go above and beyond to maximize your property's potential.

We’re not a directory; we’re a dedicated partner focused on turning your property into a revenue-generating, jaw-dropping luxury experience. And it works—our properties average a 71% occupancy rate and bring in 26.7% more revenue compared to other platforms.

Ask Yourself:

  • Does your current platform brainstorm influencer campaigns for you?

  • Do the competitors create a custom travel guide that makes your local area look like the set of a rom-com?

If the answer is "no," then keep reading.

2. Marketing Magic: We Do It All (So You Don’t Have To)

Marketing your property isn’t just slapping some photos online and hoping for the best. At Wander, we run campaigns that make people say, “Wow, I didn’t even know I wanted to vacation there, but now I’m sold.”

Here’s a taste of what we bring to the table:

Pre-Launch Hype:

  • Custom Property Pages: Your home, its personality, and its luxuriousness? Highlighted in drool-worthy detail.

  • Waitlist Campaigns: Build buzz before your property even goes live.

  • Professional Content Creation: Top-tier photos and videos that make your property shine like a celebrity on a red carpet.

Launch Day Shenanigans:

  • Homepage Glory: Your property gets top billing on Wander.com.

  • Social Media Blitz: Instagram, TikTok, Facebook—you name it, we’re there. (No dances required, promise.)

  • Influencer Love: Hand-picked creators showcase your home to their engaged audiences.

Long-Term Visibility:

  • SEO Optimization: So your property isn’t just "findable" but unmissable.

  • Google and Social Ads: Continuous campaigns to keep your property front and center.

  • Push Notifications: Personalized nudges that turn browsers into bookers.

We’re basically a marketing department on steroids, but without the weird side effects.

3. Guest Vetting = Property Respect

Tired of cringing every time a booking comes through? We’ve got you.
Wander properties only host pre-vetted, high-quality guests who treat your home like the five-star experience it is. That means less wear and tear, fewer headaches, and no post-checkout horror stories.

4. Revenue That Makes You Smile

Here’s the deal: Wander properties command higher daily rates (ADRs), maintain strong occupancy, and outperform other platforms. And no, that’s not just marketing fluff. We back it up with numbers:

  • 71% occupancy rate.

  • 26.7% more revenue than the competition.

That’s what happens when you combine top-notch marketing with luxury-level standards.

5. Exclusive Owner Perks (Because You Deserve It)

Our perks go beyond dollars and cents. As a Wander owner, you’ll have access to the Wander Exchange Program—allowing you to stay in other stunning properties nationwide. It’s like a vacation from your vacation rental.

6. Only Top-Tier Properties, No Algorithm Headaches

We’re picky, and that’s a good thing. Wander exclusively manages luxury properties, meaning we’re not juggling millions of listings that cannibalize each other. Your home won’t get lost in the shuffle, and we’re not crossing our fingers hoping you dodge a bad review that tanks your ranking.

Our technology ensures your property’s placement isn’t dictated by generic algorithms. Instead, we tailor visibility based on search trends, available weeks, and specific guest preferences. This targeted approach ensures your home reaches the right audience, maximizing both bookings and revenue.

Why the $5,000 Onboarding Fee and 12% Commission Are Totally Worth It

Some might raise an eyebrow at our onboarding fee and commission. But let’s be real: you’re getting so much more than a listing. You’re getting a complete, hands-free marketing and management solution that transforms your property’s earning potential.

Consider This:

  • Do other platforms handle every aspect of your marketing?

  • How much time do you currently spend managing guest communications?

  • What’s the ROI on your current listing platform?

With Wander, you’re not just paying for a service; you’re investing in long-term growth and peace of mind.

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