Launching a Wander Home: What It Takes from Signing to Go-Live

At Wander, we pride ourselves on delivering a luxury experience for both property owners and guests. Each Wander Home undergoes a meticulous preparation process, ensuring it meets the highest standards of quality and comfort before guests step through the door. 

Here’s a behind-the-scenes look at the journey from signing to launch.

1. Onboarding & Planning: Building a Roadmap

Once you sign with Wander, our dedicated team jumps into action to create a detailed roadmap for your property’s launch. 

The onboarding phase involves:

• Detailed Timeline Creation: We establish a step-by-step plan that includes each stage from setup to marketing.

• Compliance and Licensing: Our team handles the permitting process to ensure your property is fully licensed and compliant with local short-term rental laws. We research regulations, gather necessary documents, and track applications on your behalf.

This preparation phase allows us to anticipate and streamline every aspect of your property’s launch.

2. Home Preparation & Brand Standard Alignment

We aim to elevate each property to meet the high standards that define the Wander brand. Our team coordinates upgrades, installations, and organization to bring your property to life as a Wander Home:

• High-Quality Upgrades: Essential improvements, particularly in bedding and bathroom amenities, are implemented to ensure every detail aligns with our luxury standards.

• Wander Brand Setup: We outfit each home with branded items, from plush robes and slippers to high-quality toiletries. Everything from high-speed internet to top-tier kitchen supplies is set up to match Wander’s refined aesthetic and hospitality experience.

Our goal is to create a cohesive, luxurious environment that guests will remember and recommend.

To ensure your home meets our high standards, we offer two installation packages to suit your needs:

• White Glove Install: Our team handles every detail, from unboxing and setting up all amenities to training on-site cleaners and organizing supplies. We also create a comprehensive home guide for seamless guest interactions.

• Basic Install: For local owners, this package offers essential setup services, ensuring the home meets Wander standards without requiring full-scale setup assistance.

3. Professional Photography & Videography

Next, we bring in our photography team to capture the essence of your property. Our professionals use cinematic techniques to showcase the unique attributes of your home, ensuring it shines in a competitive market:

• Staging and Preparation: Before the shoot, thorough preparation is conducted, covering every detail from staging furniture to adjusting exterior lighting. This ensures that your home is showcased at its absolute best.

• Captivating Content Creation: Depending on your chosen package, we may also produce video walkthroughs, twilight shots, and neighborhood footage to enhance the appeal of your listing. These images and videos become crucial assets for your listing, increasing visibility and attracting quality bookings.
  

4. Listing & Marketing Strategy

Our marketing team then takes the reins to promote your property to a high-end audience. We strategically position your property across platforms to optimize reach and drive bookings:

• Tailored Marketing Content: Listings are created with precision, using cinematic visuals and detailed descriptions to highlight the unique qualities of your home.

• Premium Visibility: We utilize Wander’s proprietary booking platform and collaborate with luxury travel influencers to increase exposure, ensuring your property isn’t lost among thousands of generic listings.

This stage transforms your property into a sought-after destination, attracting guests looking for a refined travel experience.

5. Launch Day: Opening the Doors to Wander Guests

After setup and marketing are complete, your property is ready to welcome its first guests. The Wander team continues to support your home with:

• 24/7 Concierge Support: Our dedicated concierge team is available around the clock to assist guests and address any needs that may arise during their stay.

• Owner’s Portal Access: As an owner, you’ll have access to Wander’s Owner’s Portal, where you can monitor reservations, track performance, and stay connected with your dedicated support team.

• Ongoing Marketing: One of our standout advantages is our strategic marketing approach. How we promote and retarget travelers plays a crucial role in driving our consistently high revenue performance.

Launching a Wander Home is a seamless, detail-oriented process that transforms your property into a luxury retreat. From initial onboarding to guest-ready status, our team is dedicated to ensuring every Wander Home meets our standards of excellence, creating a unique and unforgettable experience for guests—and peace of mind for you as an owner.